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Mars Wrigley’s Halloween Candy Trends Highlight Consumer Shifts Amid $13 Billion Holiday Spend

Mars Wrigley’s Halloween Candy Trends Highlight Consumer Shifts Amid $13 Billion Holiday Spend

Author:

Global Cryptocurrency

Published:

2025-10-11 13:53:01

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Americans are projected to spend $13 billion on Halloween this year, with candy accounting for nearly $4 billion of that total. Chocolate remains foundational, but consumer preferences are increasingly favoring fruit flavors, sour candies, and sweet-spicy hybrids. Viral trends like 'Dubai chocolate' demonstrate staying power beyond fleeting social media hype.

Mars Wrigley, Maker of Snickers and Milky Way, has invested two years developing its 2025 lineup to capitalize on the season. The company plans to offer over 90 products this fall, targeting a confectionery market valued above $50 billion. Timothy LeBel, Mars Wrigley's President of North America Sales and self-styled 'Chief Halloween Officer,' emphasizes generational preferences and taste evolution as key development drivers.

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